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De Liu PhotoDe Liu
Assistant Professor
Gatton College of Business and Economics
University of Kentucky
Email | Website

 

 

 

Research Interests:

One of my research interests is to examine the interaction of information technology and social networks in organization and electronic commerce settings. I approach the network issues from an economics perspective, which views networks as subject to choices made by individuals rather than as given. My recent work includes a game-theoretical analysis of the interaction between knowledge codification and knowledge sharing networks. My primary research is to study the optimal design of sponsored search auctions and consumer contests using game-theoretical analysis.